Here are the new Mac prices, with the difference from the January values included: Photographer: David Paul Morris/Bloomberg BLOOMBERG NEWSįollowing a cut in the trade-in prices in January, this month has seen a further cut. Apple is releasing a fresh lineup of computers and software tools to woo consumers and keep developers making applications amid accelerating rivalry from Google Inc., Microsoft Corp.

in San Francisco, California, U.S., on Monday, June 11, 2012. Anyone planning to buy one of the new computers with the support of their old hardware is about to find that Apple has made everything a little bit more expensive.Īir vents are shown on Apple Inc.'s new MacBook Pro, with retina display, in an arranged photograph. Those who want to stay on the bleeding edge are looking forward to the new ARM-powered MacBook expected later this year.īut anyone planning an upgrade needs to beware. The 2020 variants of the MacBook Pro and MacBook Air are especially attractive upgrades right now, featuring both the 10th generation Intel architecture and the replacement of the hated butterfly keyboard with the impressively monikered ‘magic keyboard’. With the iPhone 12 family due in September, and the ARM-powered MacBook Pro during Q4, the new hardware will depresses the trade-in value even more.

Moreover, this is Apple’s second cut within six months and means iPhone owners will receive up to $150 less for their current model than they would have in January.” 'Apple has quietly slashed trade-in values across almost every iPhone range, with the biggest cuts coming to the newer models. With Apple already cutting costs on the iPhone 12 with the expected removal of the charger and earpods from the retail packaging, the hidden costs are mounting up :

Forbes’ Gordon Kelly has taken a closer look at the slashed values for the iPhone hardware. June 9 update: It’s not just the Mac hardware that has seen the trade-in prices cut. Either way, whatever Apple’s faithful were counting on for trade-in value is going to be a lost smaller than planned.

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